Zappiq pricing

No per-lead fees. No surprise overage charges.

Start with 100 free conversations, then choose the plan that fits your website traffic. See the conversation allowance and billing period clearly before you start.

14-day free trial 100 free conversations

Starter is annual-only. Growth and Pro are available with monthly or annual billing.

Zappiq AI chatbot plans

Starter

For small websites starting a consistent lead channel.

$9/month

$108 billed annually.

Choose Starter

Includes:

  • 350 conversations per month
  • Automated lead qualification
  • Lead capture and export
  • Email lead notifications
  • Conversation history
  • Chatbot and lead analytics
  • Custom widget settings
  • No Zappiq badge or branding on the chat widget

Annual plan for lighter website traffic

Growth

For small businesses building a consistent website lead channel.

$27/month

$324 billed annually. Save $144.

Choose Growth

Includes:

  • 1,500 conversations per month
  • Automated lead qualification
  • Lead capture and export
  • Email lead notifications
  • Conversation history
  • Chatbot and lead analytics
  • Custom widget settings
  • Lead source tracking
  • No Zappiq badge or branding on the chat widget

A practical starting point for steady website traffic

Compare plans

Choose a plan for your conversation volume and workflow.

Growth and Pro include lead source tracking. Pro adds Meta and Google ad tracking, campaign context, and integrations.

Feature Starter Growth Pro
Conversation allowance 350/month 1,500/month 5,000/month
No Zappiq badge or branding on chat widget
Lead capture and qualification
Conversation and lead dashboard
Email lead notifications
Lead export
Lead source tracking Not included
Meta and Google lead tracking Not included Not included
Custom webhook integration Not included Not included

Understanding chatbot cost

Pay for useful conversations, not another complicated sales system.

Zappiq AI pricing is based mainly on monthly chatbot conversation volume. Leads, chat context, and analytics stay together so small teams can understand what visitors ask and follow up with the right information.

AI chatbot pricing based on usage

Starter, Growth, and Pro each include a clear monthly conversation allowance. This makes the website chatbot cost easier to relate to actual visitor activity instead of charging for each team member who reviews a lead.

Lead generation features included

Zappiq AI can answer approved website questions, ask qualification questions, collect contact details, and preserve conversation context. Starter is designed for straightforward lead capture. Growth adds lead source tracking, while Pro adds ad attribution and delivery controls.

Built for small business decisions

An AI chatbot for small business should show whether visitors are asking useful questions and becoming leads. The dashboard brings conversation volume, captured leads, sources, and follow-up context into one place.

Pricing questions

What to know before choosing a plan.

Yes. The 14-day free trial includes 100 conversations and does not require a credit card. You can install the widget, test your business questions, and review captured chats before choosing a paid plan.

A conversation is a visitor chat session with the Zappiq AI widget. Your dashboard shows the conversations used during the current plan period alongside the leads those chats produce.

Starter is for lighter traffic with 350 conversations per month and annual billing only. Growth includes 1,500 conversations per month, lead source tracking, and monthly billing. Choose Pro for 5,000 conversations, Meta and Google ad tracking, campaign context, or webhook delivery to another tool.

Starter is $108 per year, equivalent to $9 per month, and is annual-only. Growth is $324 per year ($27 per month equivalent) or $39 billed monthly. Pro is $828 per year ($69 per month equivalent) or $99 billed monthly. Annual amounts are billed once for the year.

Yes. You can begin with the 14-day trial, choose Starter for up to 350 monthly conversations, move to Growth for 1,500, or upgrade to Pro for higher volume, ad attribution, and webhook integration.

Zappiq AI uses a small embed script and works with WordPress, Shopify, Wix, Squarespace, Webflow, GoDaddy, Framer, and custom HTML websites. Installation guides are available for the most common platforms.

Test your AI lead generation chatbot with real website visitors.

Start with 100 conversations free. No credit card required.